Where will the creative destruction in the news business take us? Several of our interview subjects look ahead to where the road may be leading.

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As the Great Recession of 2008 hit the global economy, a new wave of innovation led by social networking, along with other new models for online communication and news, began to form.

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Advertising budgets fluctuated wildly in the movement of from traditional outlets to the web, but the net effect was to swap dollars for dimes — a shift for which the industry has yet to find a financially satisfactory answer.

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Google got off to an inconspicuous start in 1998 but would come to change everything, creating the world’s most powerful advertising platform.

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Amidst the wave of business destruction brought on by the dot-com bust, some of the most potent innovation bubbled up, setting the stage for major disruption in the industry.

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Later everyone recognized the dot-com boom as a bubble, but for a short period in the late 1990s it appeared that nearly every model would create successful business models for news online.

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While most traditional media companies were using the web to push content to users, a new breed, known as bloggers, was experimenting with a more interactive, conversational model.

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Traditional news providers may have viewed the web as a “sustaining innovation.” But it was the newcomers who turned the Internet into an instrument of disruptive innovation.

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The culture clash between journalism and technology, and how a lack of engineering talent helped precipitate the decline of the traditional news business.

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By the mid 1990s, it looked like traditional media companies might be able to find a killer online business model that combined unfettered web distribution with successful advertising models.

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How the entrance by television news organizations into the battle for online audiences helped accelerate the shift in business models for news.

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The story of free news on the web and why most news providers felt powerless to stop it.

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And then came the World Wide Web, which tore asunder traditional business models in news and information.

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While the established media giants were shutting down their costly early experiments with electronic distribution, a band of visionary online entrepreneurs were just getting started.

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When journalism companies invested heavily in early electronic consumer information services, and unalterably helped to set an industry on a collision course with the Internet.

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Setting the stage for an era of creative destruction in the news business.

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