An oral history of the epic collision between journalism and digital technology, 1980 to the present

A project of the Shorenstein Center on Media, Politics and Public Policy

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Chapter 6: The Return of Newspapers

…ork Times came onto the web with nytimes.com. It was a free service for users in the United States (paid elsewhere and this ended in July 1997), but with mandatory user registration for the purpose of developing a segmented advertising model. Martin N…

Randall Rothenberg: What about Bloomberg?

…arrative simply because they are business-news companies. Net, I think Bloomberg was a crucial piece of the evolution of the Internet and news. Bloomberg provided a test of the value of news to an important consumer/customer base; it was an experiment…

Chapter 3: The Big Bang

…direct connectivity to the public and now-commercialized Internet in a service that would come to be known as Roadrunner, named for the speedy cartoon character from the Warner Bros. stable. Walter Isaacson It worked pretty well. We created something…

Chapter 13: The Advertising Rollercoaster

…often viewed by those marketers as a cost-of-sale expense, rather than an advertising investment. This encouraged people with ad budgets to look for more ways to throw money at Google. Tim Armstrong, now CEO of AOL, but then Google’s first head of ad…

Chapter 14: Going Social and Paying to Play

…sing inventory more than it has, so more free users are coming than we expected. Third, there was some thought that there would be a migration out of print and into the web faster because of the price differential, and that hasn’t happened. It’s actua…

Chapter 5: Then Came Cable

…striking a deal with Microsoft for a dot-com news play. Tom Rogers, an attorney by training, was head of NBC Cable at the time. Explore our full interview with Merrill Brown  Merrill Brown founding editor, MSNBC Explore our full interview There were…

Chapter 15: Time Will Tell

…ent. It’s not. Obviously not. Still wheat-to-chaff ratios. But a lot of it is very good. You’ve got a very open system. You also have opportunities, but it does require, as I said, us, when we look at the future of journalism, to rethink all the model…

Chapter 10: The Rising Tide Lifts All Boats

…n exploiting this new medium. Digital ad revenue was rocketed up through the late 1990s — until 2000. Source: IAB. In retrospect, though, during the mid-1990s the old-line publishers were mostly repurposing their print products and not investing much…

Chapter 4: The Original Sin

…n England, was a wire service whose main competitors were financial news companies like Dow Jones and Bloomberg. It had relatively few clients among U.S. newspapers, many of whom were members of the Associated Press. Graves, along with two other execu…

Photo credits

…topher Michel; Doc Searls: Christopher Ducamp; Michael Sippey: Joi Ito; Chloe Sladden: About.me; Justin Smith: Rick Bloom/National Journal; Martin Sorrell: Sebastian Derungs; Alan Spoon: @newstuml; Andrew Sullivan: Chad Norman; Arthur Sulzberger: Hube…

Chapter 9: Birthing the Blogosphere

…w Sullivan Arianna Huffington Tim Berners-Lee No, I think the media companies are in that business. They have content, and they move it out. You’d be doing that with physical paper, or you’d be doing that with TV. Then you look at the web, and obvious…

Chapter 1: The Teletext​/​Videotex Era

…t’s a successful technology at all, it becomes commonplace. People accept it as part of their everyday lives. A Viewtron user in south Florida, 1980. The message on the screen: “Doug I like you very much. I want to know which of us you like better, Ka…

Chapter 8: The Innovator’s Dilemma

…15 years before Apple introduced it. The company was the first journalism company to partner with AOL, the first to work with Netscape at the Mercury Center, the first to follow Christensen’s prescript to break out a separate digital operation. Yet, i…

Chapter 2: America Goes Online

…-million-dollar [investment] into two-and-a-half billion dollars. [Authors’ Note: Leonsis says $4 billion.] But it was a hedging strategy….In retrospect, we could have cut a deal there. We could have owned and controlled those channels on AOL. As it p…

Welcome

…our second post. These posts represent just the kind of conversation we hope to continue to engender going forward. Please feel free to reach out to us with questions and comments. You can reach any of us from the About page or all of us from the Fee…