An oral history of the epic collision between journalism and digital technology, 1980 to the present

A project of the Shorenstein Center on Media, Politics and Public Policy

An oral history of the epic collision between journalism and digital technology, from 1980 to the present

News Biz -- Entrepreneurs vs Traditionalists

Volume 1:
CEOs, Coders, News Execs, Disrupters

We’re two years in, and what we’re trying to build is a multimedia business three different multimedia businesses. What’s different is, is we’re trying to build them all together. There’s no tail and there’s no dog or there’s no dog and there’s no tail.
It was really fast. But it was a prototype. Good enough that people got a sense of what could happen. A lot of people got involved.
Even after 2008, where I actually cut the costs by 35 percent. Within three weeks of Lehman going down. I’d been so scarred by the dot com bust that there was no way it was ever going to happen to us. We were not going to hold on with loss making ventures. In business terms, that was probably the biggest interruption, except that there was no interruption in sales growth. We rationalized our titles. We’d always been pretty ruthless in getting rid of things that weren’t working. Once you fire your first editor in chief, once you close down your first unsuccessful site, then subsequent actions become par for the course. If we were to do it now, people wouldn’t think, “Gawker’s in trouble.” They’d think, “That’s just Gawker doing what Gawker does. It’s a relatively ruthless organization.

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Business Models for News?

Volume 2:
Tech Journalists

There is nothing that we are doing online that will bring in that kind of money anymore. I used to work in a building where there was a whole, huge central section full of people taking classified ads…..Those tiny little ads used to bring in roughly a third of the revenue and that entire one-third of the revenue is gone. It will never come back.
Hiawatha Bray
To me the analogy is like a big fat man who’s trying to shift his weight from one canoe into another.
Josh Quittner
I wanted to go from environment of monetizing traffic to monetizing impact.
Julia Angwin

Explore more topics Vol. 2 

The Big Picture

For most of the 20th century, any list of America’s wealthiest families would include quite a few publishers generally considered to be in the “news business”: the Hearsts, the Pulitzers, the Sulzbergers, the Grahams, the Chandlers, the Coxes, the Knights, the Ridders, the Luces, the Bancrofts — a tribute to the fabulous business model that once delivered the country its news. While many of those families remain wealthy today, their historic core businesses are in steep decline (or worse), and their position at the top of the wealth builders has long since been eclipsed by people with other names: Gates, Page and Brin and Schmidt, Zuckerberg, Bezos, Case, and Jobs — builders of digital platforms that, while not specifically targeted at the “news business,” have nonetheless severely disrupted it.

Keep reading Vol 1. 

The Tech Journalists

A transformative wave washed over the world economy this past quarter-century and technology journalists were its chroniclers and front-row witnesses. Many, among the twenty interviewed, say a catastrophic disruption of the news business was to be expected. But they feel their warnings went largely unheard within their workplaces, a contributing factor to the industry’s late and ineffectual counter-efforts. In contrast to pessimism about the future financial underpinnings of their business, they’re optimistic about the outlook for journalism as new tools, audiences and approaches emerge and evolve.

Keep reading Vol 2. 

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Volume
Vol 1: CEOs, Coders, News Execs, Disrupters
Vol 2: Tech Journalists

Four veterans of digital journalism and media — John Huey, Martin Nisenholtz, Paul Sagan, and later John Geddes — interviewed dozens of people who played important roles in the intersection of media and technology — from CEOs to coders, journalists to disruptors.

Riptide is the result: more than 50 hours of video interviews and two narrative essays that trace the evolution of digital news from early experiments to today. It’s what really happened to the news business.

Read Vol. 1  
See interviews